Castle Properties contacted me to update the marketing visuals for their holiday apartments in Windsor and Eton. These are popular tourist destinations in Berkshire, sitting either side of the River Thames and best known for Windsor Castle, Legoland, Windsor Great Park and Eton College.

In this case study I’ll share how we planned the photography and staging of the accommodation to appeal to potential guests.

Pedestrian bridge leading from Eton to Windsor with Windsor castle on the horizon


Boost bookings with photography

When I’m commissioned to take accommodation photography, one of the first things I do is identify how the photos are going to be used. Castle Properties needed marketing images both for their own website and for online travel agent (OTA) listing sites such as AirBnB and

Guests booking directly want to see the quality of the accommodation and service, which photography can help to visualise. Guests browsing Windsor and Eton serviced apartments on listings sites will be drawn to the higher quality images that have been taken professionally. Our goal is to entice both groups to take a deeper look at the apartments and make those all important bookings.


Staging apartments for your ideal guests

When planning a photoshoot, it is also crucial to understand the needs of a business traveller can be quite different to those of a holidaying family. Located in some of the most convenient, central locations in Windsor and Eton, the Castle Properties apartments are equipped for a range of guests including couples, families and business travellers. We discussed how the facilities of the apartments could be staged to show off the well equipped features that would appeal to each of these groups, ranging from a coffee maker to a cot.


The serviced apartments were a pleasure to photograph, each being freshly decorated and well appointed, often combined with the period features of the building and stunning views of Windsor Castle or Eton College. The Castle Properties team were also on hand to stage the facilities magnificently, demonstrating the flexibility of the accommodation.

What the client says…

“We have always maintained that the photography of our guest accommodation in Windsor and Eton, has been a large contributor to the success of our properties. In todays world with all of our marketing, reviews and guest communication being very much digital, it is vital that we show our portfolio in the best light. Daniel and his team have been able to capture each property in their very finest light. We would not hesitate to recommend Daniel Atkinson Photography to anyone that asked.
Tim Woods
Managing Director – Castle Properties Group

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